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Advertising on facebook
On today’s Bizzreport: “Advertisers disappointed with Facebook’s CTR“. So let’s take a look at some ads on facebook (see read more, don’t want to spoil my homepage).
Totally dull, not integrated ads. The first is completely pointless: “you’re the 999,999 visitor, you won!” Come on! Which moron thought he would make a chance with this ad on Facebook? Think about the usebase people, are you really thinking the youngsters and/or advanced internet users present on facebook are gonna fall for this?
Second ad: “Parlez l’anglais?” Why on earth do you think, as an advertiser, you want to speak to me in French (a language I don’t completely master) on an English platform about learning English? Ok, I get this: for the French speaking FB users this might come as a helping hand: if you don’t understand everything you are reading here .. we might be able to help you. But I’m not French, so DON’T show me the ad.
Facebook is an excellent platform. Facebook is an excellent advertising platform. But if advertisers want to improve their CTR, they really have to start thinking and take the users/target group into account. Who cares about CPM if 95% of receivers isn’t on target. And if your CPM targeting sucks, so does your CTR.
I’m not sure, it might exist, but the FB advertising future clearly is/should be contextual. That’s the only model that will work. That’s the only model that will ad value.
I totally agree. Why do advertisers still insist on using more traditional marketing methods and messages in an environment where it a) sticks out like a sore commercialistic thumb and b) has little or no relevance or interest to the audience.
Once someone comes up with a more relevant way to communicate with (not AT) the Facebook/general social networking audience they’ll hit the jackpot.
Thanks for picking up on my original article.
I don’t agree, adsense is more effectieve.
But adsense is contextual! So indeed, this is the model that should be used one facebook, and AFAIK they’re working on this!