From Heroes to Zeroes

Steven | marketing, advertising & campaigns | Wednesday, 11 July 2007

Nice viral campaign.

Created by Vince Manze, part of NBC’s marketing team. He didn’t told the Heroes creator Tim Kring and finalized the project with only $17,000. Great job.
More information on the Heroes Wiki.

By the way, in terms of viral television spin-offsn check the Primatech website. They actually mention it in the show. There is a whole world behind it, discover it! (Use this wiki page for guidance..)

Found on buzzing Bees.