Mondegreen Marketing

Steven | marketing, advertising & campaigns | Sunday, 01 July 2007

Great way to promote the Berlitz language courses

Excuse me while I kiss this guy.
Via Ondernemer in Gent

Cuddos to Dove

Steven | marketing, advertising & campaigns | Sunday, 01 July 2007

After all they won the grand prix (Film Lions) at the Cannes advertising festival.

Here is the winning video

It rocks. And the campaign around it rocked as well. There was a lot of UGC involved.
Great Job Ogilvy Toronto!

Also enjoy this Parody

Recently there was some fuzz about a playboy model who’s belly button was eleminated in the photoshopping :-) (via Serge)

Technorati sucks in redirects

Steven | Random Thoughts | Sunday, 01 July 2007

I don’t get all the love I need from Technorati :-(
Their algorithm to process inbound links doesn’t take redirects into account. Example: my blog is located at www.minorissues.be/blog/ but since I don’t use this domain for anything else but blogging www.minorissues.be is just a redirect to my blog. People know this. So some just link to the domain name, others directly to the blog, or to a specific article.
Technorati only take direct links to the blog (index or article) into account. So every link linking to the domain name is ignored.

Pretty stupid huh? And there is no way to solve this, because you have to embed Technorati code in a blog you claim. I can’t figure out a way to include this code in the redirect :/
To be ideal you should be able to give your blog alternative domain names or something.

So a tip for aspirant bloggers out there: just blog on your domain root. Or don’t redirect so people will link to the correct link anyway. To late for me: I don’t want to break any link. Could work with a buffer page, but don’t like that idea either.

Also worries me for migrating my blog. Some day I was planning to switch to WordPress and indeed move my blog to the full domain. But how will Technorati react? In my mind: these are things they’ll need to figure out.

One last thing since we’re ranting anyway (for the record: I do love Technorati, just don’t like these little things), I don’t seem to be able to change my blog description. It states “in Dutch”, but since I blog mainly in English nowadays, I changed it. But it doesn’t change on the site ..