RSS feed
Persuasive carwash
Look at this carwash receipt
It says: “Bedankt, tot volgende week” – Dutch for: Thank you, see you next week.
This is a very classical, and good, example of persuasive copywriting. Yep, that short, this is all it takes.
What the carwash is doing with this sentence, is setting a standard. What they are telling you is no less than: if you care for your car, you’ll have it washed on a regular basis. What they’re doing more, is quantify this regularity: really considerate drivers come back every week. They make you aware of this, and tell you something you never really thought of.
Simple, effective and genius.
so you really think that works? :s
Yup, I’m pretty sure it does
Not in a way that every customer will return every week. But In a way they become aware of it, and yes go more frequent than they normally would.