Persuasive carwash

Steven | marketing, advertising & campaigns,Random Thoughts | Sunday, 13 December 2009 - 18:24

Look at this carwash receipt

Persuasive Carwash

It says: “Bedankt, tot volgende week” – Dutch for: Thank you, see you next week.

This is a very classical, and good, example of persuasive copywriting. Yep, that short, this is all it takes.

What the carwash is doing with this sentence, is setting a standard. What they are telling you is no less than: if you care for your car, you’ll have it washed on a regular basis. What they’re doing more, is quantify this regularity: really considerate drivers come back every week. They make you aware of this, and tell you something you never really thought of.

Simple, effective and genius.


Sorry, the comment form is closed at this time.

RSS feed for comments on this post.