Persuasive carwash

Steven | marketing, advertising & campaigns,Random Thoughts | Sunday, 13 December 2009

Look at this carwash receipt

Persuasive Carwash

It says: “Bedankt, tot volgende week” – Dutch for: Thank you, see you next week.

This is a very classical, and good, example of persuasive copywriting. Yep, that short, this is all it takes.

What the carwash is doing with this sentence, is setting a standard. What they are telling you is no less than: if you care for your car, you’ll have it washed on a regular basis. What they’re doing more, is quantify this regularity: really considerate drivers come back every week. They make you aware of this, and tell you something you never really thought of.

Simple, effective and genius.