Grijze Garnalen

Steven | marketing, advertising & campaigns,Random Thoughts | Monday, 30 November 2009

This blog post is mainly in Dutch, but I’ll do an English intro. After the read more, I’ll continue in Dutch with .. a recipe!

What’s a recipe doing here. Well first of all I really enjoy cooking, and I’m asked to participate in a cooking contest, so how could I say no? Second, it’s actually a good campaign, so apart from the recipe, the case fits this blog anyway.

The brief: can you come up with a recipe using brown shrimps, post about it on your blog and link to – in it for me: they pay the shrimps and I can win a trip to the Wadden sea and do all shrimp related things.

Euh yeah, I love this idea. It’s a great and engaging campaign, build around the product (the shrimp), involving people, let them be creative. You know, the brown shrimp (we call it grey actually) is a very tasteful shrimp, nothing like this pink crap they serve all around the world. It’s a local here product, and it’s been fished in the North sea, mostly in the Netherlands, and Germany, but also in Belgium. So Belgians know this shrimp, and they like it! For us, it’s the default shrimp.

Anyway, the campaign is set-up or supported by the great adhese folks.

The rest of the entry will be Dutch, but I’ll show you a picture of the end result. It was very good if I might say so :-)