Inspiring Facebook campaign

Steven | marketing, advertising & campaigns | Friday, 20 November 2009

You know, we always tell our clients that if they want to do something on social networks, it’s critical to follow the dynamics of that network. If you reach out, reach out. Don’t try to force people into doing stuff they don’t know, have to learn, doesn’t make sense for them, .. they probably won’t do it anyway.

It’s not always easy to properly translate these network dynamics into a proper campaign. Something that feels perfect for the brand. Ideally renewing.

Today, I saw the perfect example of this philosophy. It’s a campaign for IKEA, apparently done by the agency Forsman & Bodenfors, Gothenburg. I love it.

(hat tip Patrice Fleurquin)