When an analytics guy has to treat pie, you’ll get ..

Steven | Random Thoughts | Friday, 06 March 2009



Kudo’s to Yves :)

Case Study: The Barack Obama Strategy

Steven | marketing, advertising & campaigns | Friday, 06 March 2009

Pretty cool presentation by SocialMedia8, one of our partners at Nascom.

It sums up really well what went on.

I only disagree with the 4th slide: “advertising never started a movement”. In my mind it’s just not true. Examples? Well, for instance the Bud Whassup? campaign, or Mastercard’s priceless.

Obama actually made a spoof on Bud’s campaign, it’s even in the SocialMedia8 presentation.