Remember MacGuiver. Well, you ain’t seen nothing yet, because now there is McGuider. This tough ass navigation hero finds his way .. the easy way. And so can you!
McGuider is a Memory card you simply have to plug in your (gps enabled) cellphone to convert it to a navigation system. Actually worlk great, you can see it in action here.
McGuider campaign developed by These Days (the company I work for) for Tele Atlas.
to blog about this.
1 campaign and 1 movie
Create your perfect Harley Davidson weekend. Kudos to Michael Thuy an his team at McCann Erickson, it is a nice campaign.
An experience site were you can create your ideal trip, and based on this a Harley is recommended. Good idea and good execution.
I don’t drive a bike however, so for an expert opinion you should ask ibert.
Then here’s a video about the new Zita portal (Belgium). The video illustrates on a fun way you can now customize the portal as you like. Nothing new indeed, but a fun way to create awareness for this concept.
Copy: Don’t feel like sport? From now on you can select the content on Zita yourself.
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