Q3: can new marketing go wrong?

Steven | marketing, advertising & campaigns | Saturday, 07 April 2007

Question 3 in Philippe’s FAQ: “Are there examples of 2.0 initiatives made by traditional brands that went totally out of hand?”

Why is this such a hard question? Because it’s the only one in the questionnaire that’s intrinsic negative! If somebody explains you new marketing, and your response is “are there examples of thing that went wrong”, you’re not really listening. You don’t seem to give it a chance.
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Michel Bauwens and the peer 2 peer movement

Steven | Random Thoughts | Saturday, 07 April 2007

Yesterday I had the pleasure to meet Michel Bauwens again on a seminar organized by IAB Belgium. I’m familiar with his work, but it’s nice to see his presentation evolve over time. Afterwards we had a long and interested group discussion about peer to peer principles and uses.

It’s clear for Michel peer to peer is a way of life. Peer to peer is beyond software, although software is part of his philosophy. But not p2p software (like bittorent) per se. It’s more about the creation process.
Michel approaches society from a p2p point of view. Central in this approach is the free will of the individual, bound to a certain goal. It’s by combining these individuals that great things can happen (like Linux, youTube, Wikipedia, ..).

To get an introduction to p2p, I really would recommend to listen to this podcast in dutch, or choose one in English from the directory.

Some more link love
- p2p blog (English)
- p2p blog (Dutch)
- p2p foundation / Wiki

Michel is a very nice person to speak with, he’s intelligent and has some pretty good insights. So if you got the chance to meet him, don’t hesitate. I know he’s back in Belgium June 1 – 15. It might be a good opportunity to organize a session, I’m sure he’s up to it. Keep in mind it’s not technical, it’s society and principles. Would be great to see Michel speak to politicians for example. If you’re interested to meet, you can email him: michelsub2003-at-yahoo.com

Nokia’s Nsights

Steven | multimedia | Saturday, 07 April 2007

Being a proud owner of a Nokia N80, I experience Nokia’s multimedia capabilities on a daily basis.

To open the communication, Nokia started a blog/vlog: Nsights. To quote the intro, which says it all: “we’ve invited visionaries from across the technology world to share their insights into different parts of the future that got here early.”
The results are some very nice video’s with expert opinions. These are of course just the beginning of the conversation, so you’re all invited to participate.

The main focus is on the fields Internet, Music, Photo/Video and GPS. The first 2 subject are open at this point, more to come.