Shake that baby

Steven | marketing, advertising & campaigns,Random Thoughts | Friday, 24 April 2009 - 13:55

One of the things that can make me angry is short-sightedness, and that’s exactly what happened just now. I read in the paper Apple withdrew an application from the Appstore called “baby shaker”. The application did what it says: you have a picture of a baby and can shake your phone hard enough to get brain damage.

Baby Shaker

Some woman named Sarah Jane Brain, complained, Apple canceled the application and apologized, and that’s the end of the story.

Obviously, I fully sympathize with everything than can help avoid shaken baby syndrome, and I feel very sorry for everybody ever involved in such situations. However, an application like this is in my mind a perfect mean to draw attention to the risks and possibly avoid some cases.

Suppose you’re a teenager, installing the application, having some fun, ignorant, .. and you grow up, one day confronted with a crying baby yourself. Don’t you think you might recognize the situation, know the risks, an NOT shake the actual baby? Because I believe you’ll learn something in the end.

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