Some minor issues

Just saw this Derren Brown movie on youTube

Isn’t this amazing? However, it doesn’t prove anything new. We know people can be influenced (otherwise there wouldn’t be advertising), and we know they’re not always aware of it. But most of all: this is a guided exercise. They’ve set up a specific path and gave the advertiser guys a specific task, in a controlled environment and a limited time-frame.

Question is how to use subliminal effects in the real world (advertising) jungle?
Answer: find the golden consumer paths and use your influence.