Need a new job after the elections?

Steven | marketing, advertising & campaigns | Wednesday, 13 June 2007 - 12:18

Last weekend we had federal elections in Belgium. You know how it goes: some gain, some loose. No different here, except some lost a lot and some gained a lot :-)

Based on this result the people of Stepstone worked out a guerrilla action, putting stickers on the election advertising boards stating “do you need a new job, put your resume on stepstone.be“.
The press release and images were send by Stepstone’s PR agency PRide.

I love the idea. Personally I would have only tagged the posters of the politic parties who lost the elections. In my mind it’s a more subtle and integrated way of advertising. But way to go!

Need a new job ...

... check out stepstone.be

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