Beware of the Doghouse

Steven | marketing, advertising & campaigns | Thursday, 11 December 2008

What gift to buy your girlfriend.
A vacuum cleaner would be nice .. or wouldn’t it? It seems more man have troubles finding the perfect gift, check out this video!

In my mind an excellent campaign of JC Penny, a post order jewelry store. It’s a funny store, made on a good way. This way the message kind of sticks. You’ll get the idea (not that there was anything to get in my case :p)

Also check the doghouse site. You can put people into the doghouse yourself. I can’t think of a better way to point out what exactly you’d like for Christmas!

I think it’s a brilliant campaign. Hits us in the right spots, timing is great, funny .. I’m pretty sure this leads to extra sales, let alone awareness.

Just remember folks: diamonds are a girl’s best friend!