Why don’t people get it!?

Steven | marketing, advertising & campaigns,Random Thoughts | Sunday, 02 November 2008

That question is kind of the glue of this project I participated in: the age of conversation #2. The idea is to involve bloggers around the globe and write a book together. Yes it’s possible, this is the second edition. Last year about 100 bloggers wrote along, this year the counter stopped at 237. And this year I shared a page as well, titled "Bottom-up marketing".

Well first, this book couldn’t have happened without the excellent effort Drew McLellan and Gavin Heaton have put in the project. Kudo’s guys and thank you so much!

image I just ordered my copy at lulu, printing on demand baby! And of course I would be gratefull if you ordered a copy yourself. Not for making me any money, none of the writers earn a single dollar. We even pay out own copy. All profit is donated to a good cause: Variety, the international children’s charity. Last year the project raised nearly $15,000!

So obviously the book is about conversation, and it’s a pretty grassroot aproach so in my mind a very good way to learn about insights breeding inside de minds of people really deep into blogging, community .. organic conversations. But I can’t say to much about it since I haven’t received my copy yet. I’m very curious and excited and let you know what I think about it as soon as I’ve got it. You might want to follow me on twitter to pick my brain ;)

Piet Wulleman spotted 5 Belgian participators so far: Piet Wulleman, Geert Desager, Luc Debaisieux, Yves van Landeghem and me. I think we should do a press release together, but I didn’t came to it so far ..

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