Some minor issues

Twitter is more than talking to your friends and followers. It’s also a good tool to communicate a product or service to a large bunch of people (that you don’t know just yet). But how do you communicate to this people who don’t follow you? Simple: follow them. They’ll get an email someone is following them, and if they’re not a hot shot like Joseph Jaffe of Guy Kawasaki with 1000ths of followers, they’re probably intrigued and want to check out who and what. At least I am.

Example, today I got the message WPZOOM started to follow me. It’s not that I started to follow back instantly, but at least I checked out the twitter page and the website: wpzoom.com. It’s a website about wordpress themes and so on. Quite nice it seems.

So what can be learned:
- Following people can be a good way to intrigue people and make a conversion later on.
- However, make sure you target your target group. It’s too easy to just start following all kind of people. You need to have a connection with the audience.
- Also take care about your twitter page. The tweets you post, the image you choose, the description .. they all build up on your image, and you only get one chance.

So a nice way to communicate, it’s kind of neath: you follow someone and don’t force anyone to do something back. Now let’s hope this won’t be used by spammers to frequently ..