Comments on: My email to Steve Balmer new marketing blog Fri, 26 Aug 2011 12:31:32 +0000 hourly 1 By: The @Bogusky challenge | Some minor issues The @Bogusky challenge | Some minor issues Tue, 10 Mar 2009 09:09:59 +0000 [...] you know it’s no bullshit guy/girl and you might learn something. Remember my mail to Steve Balmer? I always try to ask some valuable questions, not just kiss ass and tell them how great they are. [...]

By: //steve clayton: geek in disguise : Emailing to Steve Ballmer //steve clayton: geek in disguise : Emailing to Steve Ballmer Fri, 16 May 2008 14:32:00 +0000 [...] by Steven Verbruggen who decided to take SteveB up on his assertion that he reads his own email by sending him an email with some questions around our developer [...]

By: S. Somasegar S. Somasegar Mon, 12 May 2008 21:24:41 +0000 Over the last several years, we have tried to be more engaged and transparent with the community. That is definitely something that I have been a big proponent of in the Developer Division at Microsoft.

Also, Steve is usually pretty good at responding to people who reach out to him with suggestions, thoughts and ideas.

- somasegar

By: Adinda E. Adinda E. Mon, 12 May 2008 15:25:31 +0000 Nice to see someone trying their marketingtalks.

I’m not a developer myself, rather a marketinggirl :) , but I wonder if you would get more feedback if you didn’t explain it as a fieldtest on their marketing/communication. You made it obvious that it was a test, with just a little bit of developertalk.

With a few more personal questions ( How early did you get involved in being on the road to spread the word on this, what is MS for you in a non business-logic, … ) as well as pure developer questions, it would become more personal mailing, instead of a marketingguy (dude/boy/stud/chef/… ) trying to hide his roots …

By: Steven Steven Mon, 12 May 2008 15:24:03 +0000 Hi Chris,

that’s a good question indeed. But isn’t it sane to suppose anybody could be a blogger these days? And if not a blogger, they just might be on facebook, messenger, twitter ..

In my mind, I just thought it would be more fair to let them know I might publish it.

In their mind, I hope they would have answered anyone :)


By: wza wza Mon, 12 May 2008 15:19:43 +0000 Nice one, you know I have my opinion on MS, especially because it’s hard to convince me of a sudden open approach after years of rather antisocial behaviour, but every positive signal is a good one I guess.

Thanx for posting.

By: Roel Roel Mon, 12 May 2008 15:18:34 +0000 Google could take some lessons form that ;)

By: Chris Kieff Chris Kieff Mon, 12 May 2008 15:12:22 +0000 What a brilliant experiment in testing the true openness of Microsoft with a lucid and erudite issue.

It does appear they are trying to walk the walk, rather then just talk the talk. As you pointed out, walking the walk is much harder to do than talking the talk. One question would be to see if you would have gotten a response without including your blog in the message?